Privacy policy

Privacy Policy – Millstone Asset Management

1. Introduction
This Privacy Policy explains how Millstone Asset Management (“we”, “us”, or “our”) collects, uses, and protects your personal information when you visit our website, contact us by email or telephone, or otherwise interact with us.

We are committed to safeguarding your privacy and ensuring that your personal data is handled in accordance with applicable data protection laws, including the UK GDPR and the Data Protection Act 2018.

2. Information We Collect
We may collect and process the following types of personal data:

Contact Information: such as your name, email address, phone number, and any details you provide when making an enquiry.
Communication Data: records of correspondence when you contact us via email, telephone, or website forms.
Newsletter Data: your email address and preferences if you sign up to receive updates or newsletters.
Technical Data: including IP address, browser type, device information, and website usage data collected via cookies and analytics tools.

3. How We Use Your Information
We collect and use your personal data for the following purposes:

To respond to enquiries and provide requested information
To communicate with you regarding our services
To send newsletters or updates (only where you have opted in)
To improve our website, services, and user experience
To comply with legal and regulatory obligations

We will only process your personal data where we have a lawful basis to do so, such as your consent, our legitimate interests, or to fulfil a contractual or legal obligation.

4. Data Retention
We will retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including:

Enquiry data: typically retained for up to 12–24 months after last contact
Newsletter subscriptions: retained until you unsubscribe
Technical and analytics data: retained in accordance with the settings of our analytics providers

We may retain data for longer where required by law or for legitimate business purposes.

5. Cookies and Tracking Technologies
Our website may use cookies and similar technologies, including:

Analytics Cookies: to understand how visitors use our website (e.g. Google Analytics)
Conversion Tracking: to measure the effectiveness of marketing campaigns
Embedded Content: such as maps or third-party services which may set their own cookies

When you visit our website, you will be presented with a cookie banner that allows you to:

Accept or reject non-essential cookies
Manage your cookie preferences at any time

You can also control cookies through your browser settings.

6. Sharing Your Information
We do not sell your personal data. We may share your information with:

Trusted service providers (e.g. website hosting, analytics providers)
Professional advisers or regulators where required
Authorities if required by law

All third parties are required to respect the security of your personal data and to treat it in accordance with the law.

7. Data Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or alteration.

8. Your Rights
Under data protection law, you have the right to:

Access your personal data
Request correction of inaccurate data
Request deletion of your data
Object to or restrict processing
Withdraw consent at any time (where applicable)
Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, please contact us using the details below.

9. Contact Us
If you have any questions about this Privacy Policy or how your data is handled, please contact:

Millstone Asset Management at james@millstone-am.co.uk

10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

Last updated: April 2026